7 February 2013 - 12:13pm | posted by | 0 comments

British Basketball Association appoints Capitalize for PR

British Basketball Association appoints Capitalize for PRBritish Basketball Association appoints Capitalize for PR

The British Basketball Association has appointed Capitalize to promote the development of a new premier professional basketball competition in the UK.

Under the brief, the agency will look to promote the British Basketball Association’s plans for its nationwide league to sport and entertainment fans as well as businesses and the UK sport industry as a whole.

David Paton, chief operating and commercial officer, BBA, said: “We’ve chosen Capitalize to promote us in the UK because of their expertise working with Olympic sports, their knowledge and outstanding relationships with the sport and lifestyle media in the UK, combined with their vast experience delivering events. We are focused on bringing the best possible on and off-court experience to families and sports fans throughout the UK, and it’s extremely important to us that this new approach to UK basketball is conveyed through our PR.”

Capitalize will look to target national and regional titles as well as sport and lifestyle consumer media.

Richard Moore, CEO at Capitalize, added: “Interest in basketball has significantly increased in the UK with the introduction of NBA games in London, and the London 2012 Olympics has changed the way sport is experienced here. All in all it’s a great time to launch a new team sports series. Capitalize is delighted to have been selected by the BBA to help convert fans for a new era of basketball in the UK.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...