Morrisons has announced that it is set to unveil a new ad campaign tonight on ITV, featuring Ant and Dec.
The campaign, produced by DLKW Lowe, is set to show the duo interacting with real members of Morrisons’ departments, with trained fishmonger Dan Parr being the first person to have his skills highlighted.
Ant and Dec said: “We had great fun filming these ads and meeting the specialists at Morrisons. We’ve learnt that there’s lots going on behind the scenes at this supermarket to get the best products on shelf. We really do have the utmost respect for the staff who worked with us and the years of training that goes in to knowing your mackerel from your mullet.”
Morrisons is recruiting skilled workers from across its 483 stores to become part of the on-going campaign, with Knottingley butcher Antony Ward also to star.
Belinda Youngs, corporate brand marketing director of Morrisons, said: “It really is time for our in store specialists to shine on national TV alongside our celebrity stars, Ant and Dec. These adverts showcase more of what matters, our skilled counter staff providing shoppers the best service, fresh products and great Morrisons’ value. It also reminds the viewers that they can have their food any way they like it because we have trained specialists who can prepare, make, bake, fillet and cut like only we can.
“The new ads really celebrate the thousands of talented people in our stores and ensure the nation (and Ant and Dec!) now know the reasons why Morrisons is the supermarket where fresh food and expertise matter more.”