Virgin Holidays raises a glass to equal marriage with quick turnaround creative from M&C Saatchi

Virgin Holidays same-sex marriage poster was online minutes after the bill was passed

As the parliamentary vote passed the bill for Same Sex Marriage last night Virgin Holidays and M&C Saatchi has released topical ads raising a glass to equal marriage.

Turned around at lightning speed and posted on Twitter, Google+ and Facebook within a minute of the decision, Virgin Holidays was one of the first brands to celebrate the news.

Attitude Magazine was one of the first fans to retweet the designs from M&C Saatchi, with the creative already becoming Virgin Holidays’ most shared and retweeted post ever.

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian