Virgin Holidays raises a glass to equal marriage with quick turnaround creative from M&C Saatchi

Virgin Holidays same-sex marriage poster was online minutes after the bill was passed

As the parliamentary vote passed the bill for Same Sex Marriage last night Virgin Holidays and M&C Saatchi has released topical ads raising a glass to equal marriage.

Turned around at lightning speed and posted on Twitter, Google+ and Facebook within a minute of the decision, Virgin Holidays was one of the first brands to celebrate the news.

Attitude Magazine was one of the first fans to retweet the designs from M&C Saatchi, with the creative already becoming Virgin Holidays’ most shared and retweeted post ever.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian