Red Bull Records artist creates limited edition hand-drawn versions of his album

Red Bull Records artist Itch has created 65 limited edition hand-drawn USB versions of his new album, which will be launched in stores across the UK on Friday 8 February.

The flash drive copies of ‘Manifesto Part 2: We’re All In The Gutter’ were created by Itch along with the Uprising Creative team. Each USB forms part of a larger, complete artwork which was created with black marker and spray paint before being divided into smaller fragments.

Five USB’s will be for sale in each of the 13 specially selected locations.

Itch commented: “Artists these days are constantly looking for new ways to promote their work in genuinely interesting ways whilst also rewarding the most loyal fans. This piece of artwork makes the album truly unique, but part of a bigger jigsaw that other fans will also own as a collective.”

Uprising Creative’s Tom Welsh, added: “With the decline of high street music stores, innovative campaigns like these are essential for promoting independent music releases. Working with Itch was a great way to produce genuinely desirable content for his fans.”

Itch’s hand-drawn album art creative comes shortly after The Drum pondered if the demise of HMV could signal the end of original album art.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian