Betting chain Coral has unveiled its idents to be broadcast throughout the 2013 McCoy’s Premier League Darts season, which begins tomorrow.
Created by Gratterpalm, the idents promote the fact that Coral is official betting partner for the tournament, and feature Phil Taylor, Simon Whitlock and Michael van Gerwen, as well as a voiceover by referee Russ ‘The Voice’ Bray.
Simon Kendrew, digital director at Gratterpalm, said: “Sponsorship idents are an effective way for brands to make a strong impact on consumers during televised events. Our work for Coral captures the raw excitement of live darts and will convey a memorable message several times over the course of a broadcast.”
Matt Prevost, marketing director at Coral, added: “The UK betting trade is fiercely competitive with operators doing all they can to raise visibility amongst key demographics. Gratterpalm has produced a set of eye-catching idents which we’re sure will leave a lasting impression on British darts and sports fans.”
The agency also developed a short film to be shown live in tournament venues.