6 February 2013 - 11:18am | posted by | 0 comments

Coral unveils idents for 2013 McCoy’s Premier League Darts season with Gratterpalm

Betting chain Coral has unveiled its idents to be broadcast throughout the 2013 McCoy’s Premier League Darts season, which begins tomorrow.

Created by Gratterpalm, the idents promote the fact that Coral is official betting partner for the tournament, and feature Phil Taylor, Simon Whitlock and Michael van Gerwen, as well as a voiceover by referee Russ ‘The Voice’ Bray.

Simon Kendrew, digital director at Gratterpalm, said: “Sponsorship idents are an effective way for brands to make a strong impact on consumers during televised events. Our work for Coral captures the raw excitement of live darts and will convey a memorable message several times over the course of a broadcast.”

Matt Prevost, marketing director at Coral, added: “The UK betting trade is fiercely competitive with operators doing all they can to raise visibility amongst key demographics. Gratterpalm has produced a set of eye-catching idents which we’re sure will leave a lasting impression on British darts and sports fans.”

The agency also developed a short film to be shown live in tournament venues.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...