BrightMove Media to use its TaxiCast advertising service to spread the love this Valentine's Day
BrightMove Media along with digital marketing agency eight&four will be spreading the love across London this Valentine’s Day by driving one of its TaxiCast Taxis throughout the Capital’s zone one broadcasting messages and pictures of love and romance.
Launched last month TaxiCast allows for digital advertising to be broadcast throughout the Capital on the roof of London’s iconic black cabs.
The dual LED screens mounted onto the roof of the taxis operate independent of each other and use time of day and geographic location via GPS to broadcast messages to specific areas of the city.
Romantic Londoners will be able to arrange for short, sweet and, most of all, clean messages to be broadcast to their loved ones throughout the day on 14 February.
Of the campaign, BrightMove Media, chief executive, Piers Mummery, said: “Black Taxis are a truly iconic institution, and we thought that this would be a fun event for Londoners to really get behind and have some fun with.
“It’s a great way for people to send out a personal message to their loved ones this Valentine's, and will showcase the vibrancy and real-time nature of our unique TaxiCast service wonderfully.”