6 February 2013 - 11:57am | posted by | 0 comments

Bravissimo to run month-long 'Boob School' integrated campaign throughout March

Bravissimo's Boob School coincides with the 100th anniversary of the braBravissimo's Boob School coincides with the 100th anniversary of the

Bravissimo has revealed it is set to launch a bold new campaign in March 2013 in order to educate women on how a good looking bra should look and feel.

The integrated, month-long campaign, entitled Boob School, coincides with the 100th anniversary of the bra’s creation. The initiative will actively promote the retailer’s free bra fitting service, targeting women aged 25-55, size D cup and above.

Activity is set to include web micro-site, online advertising, in-store activity and a Facebook app designed and managed by Liquid, which will go live on Monday 4 March.

Local and national PR will also be running with national PR handled by Manchester-based Trumpet PR.

Natasha Hatwell, marketing communications at Bravissimo, commented: “We want women to feel brilliant about their boobs and a correctly fitting bra goes a long way towards that. Boob School is a fun campaign that we hope will engage a wide range of women, create an online buzz and help us promote our excellent bra fitting service.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...