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Bravissimo to run month-long 'Boob School' integrated campaign throughout March

Bravissimo has revealed it is set to launch a bold new campaign in March 2013 in order to educate women on how a good looking bra should look and feel.

Bravissimo's Boob School coincides with the 100th anniversary of the bra

The integrated, month-long campaign, entitled Boob School, coincides with the 100th anniversary of the bra’s creation. The initiative will actively promote the retailer’s free bra fitting service, targeting women aged 25-55, size D cup and above.

Activity is set to include web micro-site, online advertising, in-store activity and a Facebook app designed and managed by Liquid, which will go live on Monday 4 March.

Local and national PR will also be running with national PR handled by Manchester-based Trumpet PR.

Natasha Hatwell, marketing communications at Bravissimo, commented: “We want women to feel brilliant about their boobs and a correctly fitting bra goes a long way towards that. Boob School is a fun campaign that we hope will engage a wide range of women, create an online buzz and help us promote our excellent bra fitting service.”

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

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