5 February 2013 - 12:00am Updated | posted by | 0 comments

Wrigley’s set to launch new ad campaign featuring Antonio Banderas

Wrigley’s set to launch new ad campaign featuring Antonio BanderasWrigley’s set to launch new ad campaign featuring Antonio Banderas

Wrigley’s has announced that Antonio Banderas is set to star in its latest TV ad to promote Extra sugarfree gum.

Part of the brand’s £20m gum marketing investment for 2013, the ‘Eat, Drink, Chew’ ad is set to launch on 14 February.

Pamela Bower Nye, Wrigley marketing director for UK and Ireland, said: “We are delighted to be working with Antonio Banderas on our new ‘Eat Drink Chew’ TV campaign. As an international movie star who spends his life on the big screen, Antonio is the perfect ambassador to bring our oral care message to life, encouraging consumers to incorporate Extra into their everyday routine.”

The creative was handled by AMV BBDO, while Clarion is working on trade advertising.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...