Tourism Australia and Singapore Airlines join forces to invite Brits Down Under
British holidaymakers are being invited to experience Australia for their next long haul trip with a UK-wide campaign from Tourism Australia (TA) and Singapore Airlines.
Running from 7 February to 7 March, the £1 million initiative uses TA’s ‘There’s nothing like Australia’ global creative and includes multi-channel TV and online advertising created by DDB with media planning and buying through OMD. Each execution of the ad directs potential customers to the Tourism Australia website to find out more information.
Tourism Australia regional general manager UK/Northern Europe, Rodney Harrex, commented: “We are delighted to be working with Singapore Airlines to show British holidaymakers why there’s nothing like Australia. The advertising creative showcases our wonderful wildlife, incredible coastal experiences and our fantastic food and wine – all experiences we know motivate UK travellers to make a booking.”
Wilson Young, general manager UK & Ireland, Singapore Airlines, added: “Singapore Airlines has been flying customers to Australia for over 45 years, making it a key route for us beyond Singapore. By combining the iconic Singapore Airlines in-flight service with the benefits of transiting through our Changi hub, customers can arrive ready to discover everything this amazing country has to offer.”
Singapore Airlines has also offered a range of low cost fares to support the campaign, available for travel in both business and economy.
