5 February 2013 - 11:41am | posted by | 3 comments

Marketing Weak: Tesco - Daydream

If this commercial for Tesco has one saving grace from the advertiser’s point of view, it’s that they decided against putting their Norse warrior on a horse as he searches the aisles of the supermarket for the shopping ordered online by a daydreaming mum. Can you imagine the social media fun at Tesco’s expense if they’d done that? Even so, it’s a pretty woeful piece of advertising and leaves us wondering when Tesco’s decision to switch agencies is going to yield any kind of advertising dividend.

Agency: Wieden + Kennedy
Creative Team: David Goss / Ollie Wolf
TV Producer: Andrew Shelton
Film Prod Co: Hungryman
Director: Taika Waititi
Producer: Camilla Cullen
Dir of Photography: Ben Davis
Production Designer: Chris Lightburn-Jones Production Manager: Phoebe Matheson Post-Prod House: The Mill VFX Producer / Supervisor: Paul Schleicher Editing House: The Whitehouse
Editor: John Smith
Audio House: Wave

Comments

6 Feb 2013 - 13:49
AidanCook27173's picture

Spooky little kid.

"Mum....where is Jessica Hyde?"

6 Feb 2013 - 19:02
Gail Parminter's picture

Words fail me. And that is unusual.

7 Feb 2013 - 15:15
mark_astle's picture

Drivel.

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...