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Marketing Weak: Tesco - Daydream

If this commercial for Tesco has one saving grace from the advertiser’s point of view, it’s that they decided against putting their Norse warrior on a horse as he searches the aisles of the supermarket for the shopping ordered online by a daydreaming mum. Can you imagine the social media fun at Tesco’s expense if they’d done that? Even so, it’s a pretty woeful piece of advertising and leaves us wondering when Tesco’s decision to switch agencies is going to yield any kind of advertising dividend.

Agency: Wieden + Kennedy
Creative Team: David Goss / Ollie Wolf
TV Producer: Andrew Shelton
Film Prod Co: Hungryman
Director: Taika Waititi
Producer: Camilla Cullen
Dir of Photography: Ben Davis
Production Designer: Chris Lightburn-Jones Production Manager: Phoebe Matheson Post-Prod House: The Mill VFX Producer / Supervisor: Paul Schleicher Editing House: The Whitehouse
Editor: John Smith
Audio House: Wave

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