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Marketing Weak: Tesco - Daydream

If this commercial for Tesco has one saving grace from the advertiser’s point of view, it’s that they decided against putting their Norse warrior on a horse as he searches the aisles of the supermarket for the shopping ordered online by a daydreaming mum. Can you imagine the social media fun at Tesco’s expense if they’d done that? Even so, it’s a pretty woeful piece of advertising and leaves us wondering when Tesco’s decision to switch agencies is going to yield any kind of advertising dividend.

Agency: Wieden + Kennedy

Creative Team: David Goss / Ollie Wolf

TV Producer: Andrew Shelton

Film Prod Co: Hungryman

Director: Taika Waititi

Producer: Camilla Cullen

Dir of Photography: Ben Davis

Production Designer: Chris Lightburn-Jones Production Manager: Phoebe Matheson Post-Prod House: The Mill VFX Producer / Supervisor: Paul Schleicher Editing House: The Whitehouse

Editor: John Smith

Audio House: Wave

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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