Marketing Weak: Tesco - Daydream

If this commercial for Tesco has one saving grace from the advertiser’s point of view, it’s that they decided against putting their Norse warrior on a horse as he searches the aisles of the supermarket for the shopping ordered online by a daydreaming mum. Can you imagine the social media fun at Tesco’s expense if they’d done that? Even so, it’s a pretty woeful piece of advertising and leaves us wondering when Tesco’s decision to switch agencies is going to yield any kind of advertising dividend.

Agency: Wieden + Kennedy

Creative Team: David Goss / Ollie Wolf

TV Producer: Andrew Shelton

Film Prod Co: Hungryman

Director: Taika Waititi

Producer: Camilla Cullen

Dir of Photography: Ben Davis

Production Designer: Chris Lightburn-Jones Production Manager: Phoebe Matheson Post-Prod House: The Mill VFX Producer / Supervisor: Paul Schleicher Editing House: The Whitehouse

Editor: John Smith

Audio House: Wave

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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