5 February 2013 - 11:41am | posted by | 3 comments

Marketing Weak: Tesco - Daydream

If this commercial for Tesco has one saving grace from the advertiser’s point of view, it’s that they decided against putting their Norse warrior on a horse as he searches the aisles of the supermarket for the shopping ordered online by a daydreaming mum. Can you imagine the social media fun at Tesco’s expense if they’d done that? Even so, it’s a pretty woeful piece of advertising and leaves us wondering when Tesco’s decision to switch agencies is going to yield any kind of advertising dividend.

Agency: Wieden + Kennedy
Creative Team: David Goss / Ollie Wolf
TV Producer: Andrew Shelton
Film Prod Co: Hungryman
Director: Taika Waititi
Producer: Camilla Cullen
Dir of Photography: Ben Davis
Production Designer: Chris Lightburn-Jones Production Manager: Phoebe Matheson Post-Prod House: The Mill VFX Producer / Supervisor: Paul Schleicher Editing House: The Whitehouse
Editor: John Smith
Audio House: Wave

Comments

6 Feb 2013 - 13:49
AidanCook27173's picture

Spooky little kid.

"Mum....where is Jessica Hyde?"

6 Feb 2013 - 19:02
Gail Parminter's picture

Words fail me. And that is unusual.

7 Feb 2013 - 15:15
mark_astle's picture

Drivel.

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...