5 February 2013 - 11:41am | posted by | 3 comments

Marketing Weak: Tesco - Daydream

If this commercial for Tesco has one saving grace from the advertiser’s point of view, it’s that they decided against putting their Norse warrior on a horse as he searches the aisles of the supermarket for the shopping ordered online by a daydreaming mum. Can you imagine the social media fun at Tesco’s expense if they’d done that? Even so, it’s a pretty woeful piece of advertising and leaves us wondering when Tesco’s decision to switch agencies is going to yield any kind of advertising dividend.

Agency: Wieden + Kennedy
Creative Team: David Goss / Ollie Wolf
TV Producer: Andrew Shelton
Film Prod Co: Hungryman
Director: Taika Waititi
Producer: Camilla Cullen
Dir of Photography: Ben Davis
Production Designer: Chris Lightburn-Jones Production Manager: Phoebe Matheson Post-Prod House: The Mill VFX Producer / Supervisor: Paul Schleicher Editing House: The Whitehouse
Editor: John Smith
Audio House: Wave

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Comments

6 Feb 2013 - 13:49
AidanCook27173's picture

Spooky little kid.

"Mum....where is Jessica Hyde?"

6 Feb 2013 - 19:02
Gail Parminter's picture

Words fail me. And that is unusual.

7 Feb 2013 - 15:15
mark_astle's picture

Drivel.

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...