Flockler and EditorEye partner to help brands discover relevant content and publish social magazines
Flocker and EditorEye have teamed up in order to provide a content marketing solution, helping brands to discover relevant content, speed up their publishing process and distribute social magazines optimised for iPad and other tablets, mobile and the web. Flocker currently enables brands and publishers to create and distribute social magazines, which combine their own editorial content, such as news and blogs, with social content, such as Tweets, videos and images. The magazines are then optimised for digital distribution. By analysing over 500,000 articles daily EditorEye recommends relevant content based on the categories selected by customers, making it easier to find related pieces. The platform allows for users to quickly publish the content onto other platforms and channels, such as Flocker or social media. “Content marketing is the new black for brands. Our clients are increasingly asking us to help them with content discovery and curation to speed up the publishing process and to increase their visibility on social media”, says Toni Hopponen, CEO of Flockler. “The integration with EditorEye’s platform enables us to offer a full content marketing solution, from content discovery to mobile and tablet optimised publishing”. EditorEye CEO Nick Gregg adds: “Integration with the Flockler platform creates a powerful off-the-shelf solution for any brand to rapidly deliver the full cycle of content marketing, with no need for any technical investment.” The joint offering has already been implemented for the first customers, and the first magazines are set to be launched by the end of March 2013.