5 February 2013 - 11:05am | posted by | 1 comment

Brand marketers ‘bullish’ about email marketing budgets, with 89% deeming it important

Brand marketers ‘bullish’ about email marketing budgetsBrand marketers ‘bullish’ about email marketing budgets

New research from the Direct Marketing Association (DMA) has found that 89 per cent of senior marketers called emails "important" or "very important" to their organisation, with 56 per cent “confident that expenditure on email marketing will increase this year”.

According to the senior B2B and B2C brand marketers surveyed for the DMA Email Marketing Council's 2013 National Client Email Report, email delivered an average ROI of £21.48 for every £1 spent last year.

It was also found that over half of brands surveyed reported an increase in open, click and conversion rates in 2012: up five per cent from 2011.

Dela Quist, chair of the DMA Email Marketing Council’s Email Benchmarking Hub and chief executive at Alchemy Worx, said: “The report characterises 2012 as the year where email has defied market trends and carried the load in terms of delivering revenue. This is equally true for our clients, who closed 2012 up on budgets and targets for email but down in other channels. The result of these successes, as the report reveals, is that marketers will be investing even more effort in email in 2013.”

The research discovered that rigger email campaigns generated 21 per cent of email revenue.

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Comments

5 Feb 2013 - 19:25
WRAPmailInc's picture

The idea behind WRAPmail is to utilize the facts that almost everyone have websites, social network site(s) and also send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. WRAPmail is available for free (with 3rd party ads) or for a small license fee. WRAPmail has also released solutions that automatically create interactive email stationery based on a user's Facebook or LinkedIn profile. No routines change as users simply download a toolbar or routes emails via Google or WRAPmail's servers. WRAPmail users can also create ads to place in other (free) users emails.

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