Meerkats return in latest Compare the Market TV campaign following rumours of their demise

Compare the Market has released a new TV campaign featuring its meerkats Aleksandr and Sergei and highlighting the price comparison site’s continued meerkat toy promotion.

The advert is the first to roll out this year, aside from the Coronation Street sponsorship bumpers, featuring the meerkats, which last week sparked stories across the national media citing the company’s plans to kill them off.

The last campaign, which ran at the end of December, was the first since the meerkats were introduced not to feature them within the campaign, instead starring comedian Robert Webb, which began much speculation that the CGI critters were seen as having passed their sell by date.

This latest TV campaign, however, highlights the company’s toy giveaway, which sees each person who completes a transaction through Compare the Market, receive their own cuddly meerkat toy.

VCCP continues to be the creative agency on the campaign, with the latest work having broken at the start of the month (1 February).

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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