The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Jennifer Faull, Deputy Editor

February 2, 2013 | 1 min read

GoDaddy’s uncensored 2013 Super Bowl advert reportedly got CBS too hot under the collar, as the network rejected the original ad calling it “indecent”.

GoDaddy shot two versions of this 30-second commercial, the first of which shows close-up kissing between Israeli model, Bar Refaeli, and tech geek Walter.

The second, censored version, which will be shown during Sunday’s Super Bowl, cut the 8-second shot of the pair licking and sucking eachother.

Web-hosting company, GoDaddy, is known for its conversation starting Super Bowl commercials after it became a household name following a spoof Janet Jackson ad in 2005.

Super Bowl GoDaddy

More from Super Bowl

View all