Peter Jones, sofa bound star of Dragon’s Den, has further diversified his portfolio with the acquisition of the Jessop’s brand.
Jones is part of a group which purchased the name of the collapsed High Street camera retailer named by administrators PricewaterhouseCoopers.
In a statement the administrator said: “We can confirm we have sold the brand and certain other assets to a number of buyers including entrepreneur Peter Jones CBE."
It is thought that the deal encompasses purely the brand name and certain leftover stock with no indication that any of the retailer’s stores 187 branches will reopen their doors.
All parties are remaining tight lipped as to the sums expended on the purchase.