Dawn French to join Churchill the dog in the latest series of ads for the insurance provider

Dawn French has replaced Martin Clunes as Churchill the dog’s companion in the new Churchill Insurance TV campaign.

The reveal of the new campaign comes just days after Clunes branded the insurance firm as “neurotic” for dropping him after his driving ban.

Created by WCRS, a 30” commercial, debuting today (Friday 1 February), launches the initiative with a total of four spots directed by Dominic Brigstocke to follow. The ad shows French and Churchill meeting for the first time at Battersea Dogs Home – an organisation that Churchill Insurance has a long history of supporting.

Marketing director at Churchill Insurance, Amanda Walker, commented: “The new ads represent the first steps in what I expect to be a fantastic campaign for Churchill Insurance. The chemistry between Churchill and Dawn is brilliant and I am sure that viewers will enjoy watching the relationship develop.”

Simon Peck, WCRS managing director added: “Dawn is a perfect companion for Churchill; very entertaining and very British, just like Churchy himself. We’re delighted to have her in the campaign.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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