1 February 2013 - 1:07pm | posted by | 0 comments

Dawn French to join Churchill the dog in the latest series of ads for the insurance provider

Dawn French has replaced Martin Clunes as Churchill the dog’s companion in the new Churchill Insurance TV campaign.

The reveal of the new campaign comes just days after Clunes branded the insurance firm as “neurotic” for dropping him after his driving ban.

Created by WCRS, a 30” commercial, debuting today (Friday 1 February), launches the initiative with a total of four spots directed by Dominic Brigstocke to follow. The ad shows French and Churchill meeting for the first time at Battersea Dogs Home – an organisation that Churchill Insurance has a long history of supporting.

Marketing director at Churchill Insurance, Amanda Walker, commented: “The new ads represent the first steps in what I expect to be a fantastic campaign for Churchill Insurance. The chemistry between Churchill and Dawn is brilliant and I am sure that viewers will enjoy watching the relationship develop.”

Simon Peck, WCRS managing director added: “Dawn is a perfect companion for Churchill; very entertaining and very British, just like Churchy himself. We’re delighted to have her in the campaign.”

WCRS

WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The... Read more

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...