SodaStream International may not get the spot it wanted played on the Super Bowl - but it's getting miles of publicity by showing the banned spot rejected by CBS (see above).
CBS rejected the company's initial attempt at a Super Bowl spot - reportedly, because the content of the spot took a direct swipe at two other Super Bowl participants - Coke and Pepsi.
SodaStream today released its approved Super Bowl spot (no brand names). It also released the spot that was rejected by CBS. Guess which one most people at The Drum liked.
Upon viewing, it's clear that the spot is targeting Coke and Pepsi. Two drivers, jostling for position in a store parking lot are soaked when their respective products begin to explode thanks to the "SodaStream effect."
On the other hand, says AdAge, the ad is reminiscent of past spots for PepsiCobrands which take shots at Coke - and, in fact, featured soda delivery men, much like the SodaStream spot.
The spot that will run in the game, while showing exploding soda bottles, doesn't feature brand names.
Both commercials were the result of a nontraditional collaboration between Alex Bogusky and the creative team at Pale Dot Voyage and Octopus of the Mind.