31 January 2013 - 3:45pm | posted by | 0 comments

RAC appoints Maxymiser for multivariate testing and online optimization

RAC appoints Maxymiser for multivariate testing and online optimizationRAC appoints Maxymiser for multivariate testing and online

RAC has announced the appointment of Maxymiser to be its multivariate testing and online optimisation provider, with the aim of optimising its customers’ online journeys.

Jason Bennett, RAC’s digital sales optimisation manager, said “We are looking at a combination of big multivariate (MVT) tests across the entire online proposition and some quick wins on individual pages to optimise customer journeys and maximise the effectiveness of the huge volumes of traffic across different areas of the website. Maxymiser’s MaxTEST and MaxSEGMENT product will enable us to test the different customer experiences with the objective of increasing overall conversion.”

The RAC has so far completed an initial test on its homepage which has already seen a nine to 10 per cent uplift in conversion.

Bennett added: “It is vital to us that customers want to engage with us online and the only way to do that is by having a website that delivers exactly what our customers want. That can only be achieved by taking the guess-work out of the process and analytically proving what works best – and that can only be realised through ongoing testing, analysing and learning. Maxymiser can help us accomplish this strategic objective.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...