31 January 2013 - 4:58pm | posted by | 0 comments

Jaguar to move creative account from Cogent Elliott to Spark 44

Jaguar to move creative account from Cogent Elliott to Spark 44Jaguar to move creative account from Cogent Elliott to Spark 44

Jaguar is set to take the long standing creative account held by Cogent Elliott into its in-house agency Spark 44.

The automotive brand will move the account having named Spark 44 as its agency of record early last year.

A spokesperson for Jaguar confirmed the decision to The Drum and explained: "Jaguar Land Rover uses a number of creative agencies to assist in the production of materials for external use. Regular reviews look into the effective distribution of tasks among these agencies, as a result of which the company has taken a strategic decision to move some work for the Jaguar brand from Cogent Elliott into Spark 44."

They added: "The decision has been taken in order to consolidate activities into Spark 44, who are the strategic agency partner who lead the Jaguar brand development on a global basis."

It is understood that accounts held by RBH and Connect are unaffected by the decision.

A spokesperson from Cogent Elliott said: " We are immensely proud of the work we have produced for Jaguar [across the UK and globally] over the last nine years."

It is understood Cogent will continue to work with Jaguar in some respect however.

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