International Motors select BJL to work on a new brand positioning and creative campaign for its Isuzu Pick-Up range

Automotive manufacturer International Motors has appointed advertising and communications agency BJL to work on a new brand positioning and creative campaign for its Isuzu D-Max range of Pick-Up vehicles.

BJL's campaign for the Isuzu Pick-Up range is planned for spring 2013

BJL has been tasked with driving sales and awareness of the brand as well as growing market share in the Pick-Up category. The new campaign is planned roll out in spring 2013 and will focus on professional users, leisure users and dealer communities, aiming to create stand-out and excitement around the D-Max range.

The brief follows on from BJL’s previous work on the Subaru ‘Are You Subaru?’ campaign from January 2012.

International Motors group marketing director, Haydn Davies, said the decision to appoint BJL as based on the “quality of their work on Subaru and the growing strength of our partnership to date,” adding that the brand was “looking forward” to the new work with the agency.

Tom Richards, BJL creative director, added: “For those in the know, Isuzu are one of the most trusted manufacturers of Pick-Up vehicles in the world, and we’re looking forward to strengthening that name and reputation even further in the UK.”

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Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian