31 January 2013 - 11:44am | posted by | 0 comments

International Motors select BJL to work on a new brand positioning and creative campaign for its Isuzu Pick-Up range

BJL's campaign for the Isuzu Pick-Up range is planned for spring 2013BJL's campaign for the Isuzu Pick-Up range is planned for spring 2013

Automotive manufacturer International Motors has appointed advertising and communications agency BJL to work on a new brand positioning and creative campaign for its Isuzu D-Max range of Pick-Up vehicles.

BJL has been tasked with driving sales and awareness of the brand as well as growing market share in the Pick-Up category. The new campaign is planned roll out in spring 2013 and will focus on professional users, leisure users and dealer communities, aiming to create stand-out and excitement around the D-Max range.

The brief follows on from BJL’s previous work on the Subaru ‘Are You Subaru?’ campaign from January 2012.

International Motors group marketing director, Haydn Davies, said the decision to appoint BJL as based on the “quality of their work on Subaru and the growing strength of our partnership to date,” adding that the brand was “looking forward” to the new work with the agency.

Tom Richards, BJL creative director, added: “For those in the know, Isuzu are one of the most trusted manufacturers of Pick-Up vehicles in the world, and we’re looking forward to strengthening that name and reputation even further in the UK.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

36 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...