International Motors select BJL to work on a new brand positioning and creative campaign for its Isuzu Pick-Up range

Automotive manufacturer International Motors has appointed advertising and communications agency BJL to work on a new brand positioning and creative campaign for its Isuzu D-Max range of Pick-Up vehicles.

BJL's campaign for the Isuzu Pick-Up range is planned for spring 2013

BJL has been tasked with driving sales and awareness of the brand as well as growing market share in the Pick-Up category. The new campaign is planned roll out in spring 2013 and will focus on professional users, leisure users and dealer communities, aiming to create stand-out and excitement around the D-Max range.

The brief follows on from BJL’s previous work on the Subaru ‘Are You Subaru?’ campaign from January 2012.

International Motors group marketing director, Haydn Davies, said the decision to appoint BJL as based on the “quality of their work on Subaru and the growing strength of our partnership to date,” adding that the brand was “looking forward” to the new work with the agency.

Tom Richards, BJL creative director, added: “For those in the know, Isuzu are one of the most trusted manufacturers of Pick-Up vehicles in the world, and we’re looking forward to strengthening that name and reputation even further in the UK.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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