Hilton Worldwide has announced the appointment of digital marketing agency Stickyeyes to develop a creative digital programme and deliver a blogger engagement campaign.
The agency has been briefed to increase the online visibility and brand awareness for a number of Hilton hotels across the UK.
Craig Chalmers, CEO at Stickyeyes, said: “We are thrilled to be working with such an iconic brand as Hilton Worldwide and have set some clear goals for achieving both SEO and brand based targets. It was essential for us to understand that each hotel has its own personality, and this reflects how we’ve approached bloggers to work on the campaign. The relationships we’ve built are unrivalled in the industry and this is what ensures trust and results for each of our clients.”
As part of the creative campaign, influential online writers, selected from Stickyeyes’ Best British Bloggers programme, will spend a night in one of the selected hotels as part of the #RediscoverHilton challenge.
Zack Wragg, e-commerce services manager at Hilton Worldwide, added: “Stickyeyes put together a compelling proposition which went above and beyond our key objectives. Their approach considered the needs of our audience and hotels on an individual basis, so we’re confident the results will reflect all we’ve seen so far.”