The Drum magazine – 1 February

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By The Drum Team, Editorial

January 31, 2013 | 3 min read

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Cover story – Retail therapy

In the wake of three major retailers calling in the administrators, The Drum called in branding and retail experts to analyse how to save ailing retailers.

Analytics

Understanding and analysing consumers is now an essential part of the digital marketer’s armoury. This feature explores how brands are using analytics packages to measure the customer journey and takes a look at some of the key issues and trends in the space.

The Works

This issue’s creative round-up features:

  • NB Studio has continued its tradition of exclusive new year mailers with the latest in the ‘This Year…’ series.

  • Following the release of Cass Art’s own brand papers, Angus Hyland, partner at Pentagram, has created a new range of premium quality watercolour pads.

  • Visual artist Amy Woodside has paid homage to Pop Art greats with her series of silkscreens of abstract letterforms and repeated words that recall Ed Ruscha and Jasper Johns.

Analysis and Agenda

Social media

  • Facebook Graph Search will trigger “compelling” advertising opportunities, say agencies


Retail

  • Mothercare positive despite sales slump

  • The future of retail: what happens when all showrooms are gone?

Advertising and media

  • eBay nets 100 advertisers for ad exchange

  • Is high street retail a new type of marketing agency?

The magazine regularly includes in-depth report and analysis, regional and sector, with all the hard hitting facts, statistics and trends

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