31 January 2013 - 9:26am | posted by | 0 comments

Brother UK launches latest phase of £1.5m marketing investment with Code Computerlove

Brother UK has announced the launch of its latest digital campaign, featuring a spoof video of over-organised office manager Brigitte Duncan, who labels everything.

The concept and strategy were created by Code Computerlove for the campaign, which also includes social media engagement, online advertising and incentives to win a luxury holiday to Mexico.

James Lawton-Hill, head of marketing at Brother UK, said: “Our intention is to shake up the labelling market with innovative and surprising marketing activity that clearly communicates product benefits, but with a sense of humour.

"Our Route 66 campaign proved the value of investing in our labelling range, and this latest activity is an extension of that.”

The latest campaign is part of Brother UK’s £1.5m marketing investment to grow its share of the labelling market.

Code Computerlove

Code Computerlove works with leading brands including Oxfam, the BBC, Channel 4, Hillarys, NUS, Brother, and First TransPennine Express. Code’s 60... Read more

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...