Brother UK has announced the launch of its latest digital campaign, featuring a spoof video of over-organised office manager Brigitte Duncan, who labels everything.
The concept and strategy were created by Code Computerlove for the campaign, which also includes social media engagement, online advertising and incentives to win a luxury holiday to Mexico.
James Lawton-Hill, head of marketing at Brother UK, said: “Our intention is to shake up the labelling market with innovative and surprising marketing activity that clearly communicates product benefits, but with a sense of humour.
"Our Route 66 campaign proved the value of investing in our labelling range, and this latest activity is an extension of that.”
The latest campaign is part of Brother UK’s £1.5m marketing investment to grow its share of the labelling market.