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Marketing Weak: Lucky Pants Bingo

You almost have to admire the chutzpah of this brand and the brashness of its advertising. After all, online gambling is a very crowded marketplace and it must be critical to get noticed and be remembered - but surely even the Jeremy Kyle-watching, Farmfoods-shopping, own-brand-lager-swilling folk who this targets will think it's a bit, well, pants.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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