You almost have to admire the chutzpah of this brand and the brashness of its advertising. After all, online gambling is a very crowded marketplace and it must be critical to get noticed and be remembered - but surely even the Jeremy Kyle-watching, Farmfoods-shopping, own-brand-lager-swilling folk who this targets will think it's a bit, well, pants.
Marketing Weak: Lucky Pants Bingo
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