Marketing Weak: Lucky Pants Bingo

You almost have to admire the chutzpah of this brand and the brashness of its advertising. After all, online gambling is a very crowded marketplace and it must be critical to get noticed and be remembered - but surely even the Jeremy Kyle-watching, Farmfoods-shopping, own-brand-lager-swilling folk who this targets will think it's a bit, well, pants.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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