Infolinks looks at European regions and online engagement
Infolinks has unveiled research and an infographic looking into European trends for CTR (click through rates).
Over Q3 and Q4 of 2012, Infolinks analysed CTR of European countries, based on a sample of a trillion impressions from its 100,000 publisher network.
The results from the infographic shows that Western European countries display higher clicking rates than Eastern European countries, with Portugal, Spain and Greece the countries with the highest level of CTR.
Infolinks noted: “With online advertising constantly evolving, advertisers may need to take a closer look at regional engagement trends when targeting the European market.”
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