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The Drum teams with One Minute Briefs to ask public to create ‘Britain is Shit’ campaign

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By Ishbel Macleod, PR and social media consultant

January 28, 2013 | 1 min read

Following rumours that the government is considering launching a ‘negative advertising campaign’ with the aim of deterring immigrants from Romania and Bulgaria coming into the country, The Drum has teamed up with One Minute Briefs (@OneMinuteBriefs) to ask you to create such an ad.

Unlike last year’s Fauxlympics, the deadline is very strict: 4:30pm today.

Send your ads promoting the fact that ‘Britain is Shit’ to ishbel.macleod@thedrum.com, where they will be put to a public vote.

Who knows, with money being so tight, this could be a procurement exercise for the government.

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