To mark the launch of The Drum Design Awards, which takes place in April, the inaugural judging panel was invited to each select one piece of work they found most inspiring from 2012.
For the past few weeks we have published the results, which give insights into the strength of UK design. The next judge to make a selection is Malcolm Garrett, interactive media consultant, who has chosen Jessica Hische's title and credit typography for Wes Anderson's film 'Moonrise Kingdom'.
The Drum Design Awards will bring design centre-stage as far as the marketing and communications industry is concerned, providing a platform to demonstrate to the world at large the contribution the design profession is making in both building brands and the UK economy as a whole.
With so many film title sequences now all but non-existent, as directors choose to launch straight into the story, it was refreshing to see the title and end credits for Wes Anderson’s most recent film, ‘Moonrise Kingdom’. They perfectly catch the mood of playful intrigue that permeates the film itself.
The charmingly illustrative typography forms a nicely considered sequence that integrates itself seamlessly into the start of the movie, feeling like an essential scene-setter before the story unfolds. And the delightful end credits encourage you to actually read them right to the end.
Malcolm Garrett, interactive media consultant