28 January 2013 - 11:34am | posted by | 3 comments

Ad of the Day: Diet Coke Hunk for 2013 revealed: watch the full ‘The Gardener’ ad

It’s that time, ladies, the Diet Coke Hunk for 2013 has been revealed as Andrew Cooper.

This time, the Diet Coke Hunk is not a window cleaner, but a gardener, who is forced to take off his shirt after women make him open a can of Diet Coke that has rolled down a hill and fizzes all over his T-shirt.

In the 60 second version of the ad, created by BETC London, the women then spend about 15 seconds staring at the topless man, who wrings out his top and walks away.

The re-launch of the Diet Coke Hunk is to celebrate 30 years of the brand.

Agency: BETC
Creative Team: Neil Dawson / Clive Pickering TV Producer: Karen Egan / Lotte Whatmough Film Prod Co: MJZ
Director: Rocky Morton
Producer: Chris McBride
Dir of Photography: Nicholaj Bruel
Production Designer: Riccardo Pugliese
Post-Prod House: Finish
VFX Producer / Supervisor: Cheryl Payne
Editing House: Final Cut
Editor: Joe Guest
Audio House: Wave

Don't miss out... Get your Advertising news by email

Comments

28 Jan 2013 - 11:57
ellie_d16936

What a great come-back! I remember the old window cleaning ads and it still has the same effect!

1
0
28 Jan 2013 - 13:46
gellan_watt's picture

It's a great ad. Love it.

0
0
3 Mar 2013 - 18:00
nzkbu21454's picture

I guess being sexist sells For everyone who likes this one, ask yourself how you would feel if it was a bunch of guys rolling the can to a woman ?

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...