It’s that time, ladies, the Diet Coke Hunk for 2013 has been revealed as Andrew Cooper.
This time, the Diet Coke Hunk is not a window cleaner, but a gardener, who is forced to take off his shirt after women make him open a can of Diet Coke that has rolled down a hill and fizzes all over his T-shirt.
In the 60 second version of the ad, created by BETC London, the women then spend about 15 seconds staring at the topless man, who wrings out his top and walks away.
The re-launch of the Diet Coke Hunk is to celebrate 30 years of the brand.
Agency: BETC
Creative Team: Neil Dawson / Clive Pickering TV Producer: Karen Egan / Lotte Whatmough Film Prod Co: MJZ
Director: Rocky Morton
Producer: Chris McBride
Dir of Photography: Nicholaj Bruel
Production Designer: Riccardo Pugliese
Post-Prod House: Finish
VFX Producer / Supervisor: Cheryl Payne
Editing House: Final Cut
Editor: Joe Guest
Audio House: Wave
Comments
comments
What a great come-back! I remember the old window cleaning ads and it still has the same effect!
comments
It's a great ad. Love it.
comments
I guess being sexist sells For everyone who likes this one, ask yourself how you would feel if it was a bunch of guys rolling the can to a woman ?
Write Your Comment