Beaverbrooks reveals 'Be in their Good Books' in-store creative push for Valentine's Day
High street jewellers Beaverbrooks has unveiled an insight driven in-store creative campaign to coincide with the lead up to Valentine’s Day.
‘Be in their Good Books’ was developed by BJL Manchester and is now set to roll out across all 64 of Beaverbrooks’ UK stores from the end of the month.
Penny Langton, head of marketing at Beaverbrooks, said the retailer was hoping that BJL’s insight based creativity would give it “that extra edge on the high street this February,” adding: “it goes without saying that Valentine’s Day is an important period for jewellery retailers”.
Featuring new point of sale and a brochure showcasing key product lines, the initiative is based on the attitudes of men and women who struggle to find the right Valentine’s gift.
The campaign is part of BJL’s wider work for the retailer and will be supported by similarly themed PR and social media activity which will be handled by BJL’s integrated PR department.
BJL account director, Charlotte Lord, added: “Having helped give Beaverbrooks that extra stand out and sparkle in store over Christmas, we’re delighted to be working with them again to deliver impact this Valentine’s Day period.”
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