26 January 2013 - 3:26am | posted by | 0 comments

Taylor Swift joins Beyoncé on the Coke-Pepsi merry-go-round

Taylor Swift takes the Diet Coke road Taylor Swift takes the Diet Coke road

Taylor Swift has joined Beyonce on the great Cola merry-go-round.

The 23-year-old Taylor will partner with Diet Coke on a series of branding initiatives, Ad Age reports .

"It's not clear how Diet Coke will use Ms. Swift, though it's likely she will become a brand ambassador of sorts, with the partnership going beyond simply 30-second TV spots," said the mag. She will NOT, however, be involved in the company's Super Bowl campaign.

That could be because Beyonce, named official brand ambassador for Pepsi last month. is headlining the Super Bowl halftime show, sponsored by Pepsi. Beyonce performed at Obama's second inauguration and is the subject of an HBO documentary next month.

Taylor Swift is. however, moving quickly up the stardom ladder According to Billboard's list of 2012's top 40 Money Makers,beat competition like Adele and Lady Gaga to come in at No. 1, with earnings of more than $35 million last year.

Magazines love her romances, which include everyone from singer John Mayer and One Direction's Harry Styles to actor Jake Gyllenhaal and Conor Kennedy, son of Robert Kennedy Jr.

Said AdAge, " Ms. Swift may actually be a genuine fan of Diet Coke. In October she rather comically told Bon Appetit magazine the cola is always in her refrigerator, "because it understands me." She was also photographed clutching a can of Diet Coke in London earlier this week.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...