Surrey production company Mediastation has described the opportunity to work on American Airlines international as ‘exciting’ having produced imagery for the communications activity around the project.
With American Airlines having released its new branding by FutureBrand last week, Mediastation has revealed its involvement through the production of images for brochures, posters, interactive online and 3D cinema activity, as well as touchscreens.
The brief also included the creation of a video featuring the new 777-300 flagship aircraft bearing the new livery, placed on the aircraft through CGI and sent to 65 million American Airlines customers.
Alice Curry, managing director of American Airlines advertising, promotions and production marketing explained that Mediastation was hired to ‘bolster’ the company’s creative resources having initially worked with the development of a product for the airline industry called ‘Digital Aerospace’.
The product allowed for the creating of photo realistic images of exteriors and interiors that could be used across marketing activity as well as video and interactive channels. Both American Airlines and SouthWest Airlines contacted the agency in response to a direct email promoting the service.
"This was the launch of the new American brand. The CGI material for our flagship aircraft formed the basis of our online brand reveal. It was therefore important that we used the best creative team we could find, wherever they happened to be based. The end result gives me goose bumps every time I watch it,” said Curry.
Doug Fidler, chief creative officer for Mediastation, commented: "We're working with some of the most respected and high profile brands in the world today but we still felt very excited to be involved with the rebrand of such an iconic brand as American Airlines. We're delighted that they're so happy with the end result."
Mediastation also counts BAE Systems as another client.