25 January 2013 - 3:29pm | posted by | 0 comments

Philadelphia Cream Cheese lets users Blipp the tub to reveal recipes and a game

Philadelphia Cream Cheese lets users Blipp the tub to reveal recipes and a gamePhiladelphia Cream Cheese lets users Blipp the tub to reveal recipes

Kraft Foods has teamed with Blippar to make the Philadelphia Cream Cheese more interactive.

Both tubs and print ads for Philadelphia Cream Cheese can be ‘Blipped’ to reveal content such as the new TV ad, recipes using the brand and a game where the aim is to catch falling ingredients from special Philadelphia recipes with your shopping basket for a chance to win £200 worth of shopping vouchers.

Jess Butcher, CMO and co-founder of Blippar, said: “It’s been great to work with such a well-loved brand. Philadelphia has such a loyal following and we are excited to be able to offer them more value for their purchase.

“There’s always going to be limited space on any product packaging, but what Blippar does is enable something as regular and familiar as a tub of Philadelphia to transform into an exciting visual experience whilst providing handy information such as recipes. Philadelphia cream cheese is such a versatile product and Blippar complements that fact.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...

Responsive web design with Umbraco CMS for DYONYX

14/10/2014
Is it possible to develop and support a client’s brand...