25 January 2013 - 3:29pm | posted by | 0 comments

Philadelphia Cream Cheese lets users Blipp the tub to reveal recipes and a game

Philadelphia Cream Cheese lets users Blipp the tub to reveal recipes and a gamePhiladelphia Cream Cheese lets users Blipp the tub to reveal recipes

Kraft Foods has teamed with Blippar to make the Philadelphia Cream Cheese more interactive.

Both tubs and print ads for Philadelphia Cream Cheese can be ‘Blipped’ to reveal content such as the new TV ad, recipes using the brand and a game where the aim is to catch falling ingredients from special Philadelphia recipes with your shopping basket for a chance to win £200 worth of shopping vouchers.

Jess Butcher, CMO and co-founder of Blippar, said: “It’s been great to work with such a well-loved brand. Philadelphia has such a loyal following and we are excited to be able to offer them more value for their purchase.

“There’s always going to be limited space on any product packaging, but what Blippar does is enable something as regular and familiar as a tub of Philadelphia to transform into an exciting visual experience whilst providing handy information such as recipes. Philadelphia cream cheese is such a versatile product and Blippar complements that fact.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Booths opens newest store, live-streaming on Periscope, and sees over 1million impressions

17/04/2015
​To celebrate the opening of #BoothsHaleBarns (Booths's...

How To Build Relationships that Build Your Sales

17/04/2015
The fantastic Andy Edwards, founder of Nine 5 Three, will...

Partnering with Kentico for the TCMM Shutter Group

16/04/2015
The TCMM Shutter Group is a leading shutter manufacturer,...

BloominGirls : Be All That You Can Be

16/04/2015
Spork England is focused on helping people and communities...

Reaching a Russian Audience through Social Media

14/04/2015
Having launched a Russian website and social media presence...