Ocado invites consumers to take a step into its world with a multi-channel campaign
Following the launch of a online video ad inviting consumers to “enter the world of Ocado”, the online supermarket brand has launched a multi-channel campaign. Appointed by Ocado in June, BD Network created the 30 second VoD clip, which features Patsy Kensit’s voiceover explaining how not having shops allows the company to focus on convenience. However, the campaign is set to be extended with a 30 second spot for radio and visual creatives for digital, outdoor and press. Carolyn Laing, director at BD Network, said: “Our proprietary insight gave us a clear direction for our creative. “We needed to be sure that people understand that Ocado isn’t just another supermarket, but a service born out of a vision to give people an incomparable shopping experience. Our creative manifestation of this is to show potential customers a place that’s nothing like a traditional supermarket and everything like another world.” Starcom MediaVest was the media planner for the campaign.