McDonald's runs press ads to highlight use of 100% beef as Burger King is caught up in horse meat scandal

McDonald’s has released a press campaign to reassure the public that its hamburgers are 100 per cent beef.

The print advert, running in today’s newspapers, has run as part of the fast food brand’s A-Z series campaign as rival Burger King becomes embroiled in the horse meat scandal that initially hit Tesco, explained a spokesperson for McDonald’s.

Burger King has said that it has now dropped the supplier that provided it with burgers that contained horse meat, following the same being discovered in frozen beef burgers sold by supermarket chains such as Tesco, Aldi, Lidl and Iceland.

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Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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