McDonald's runs press ads to highlight use of 100% beef as Burger King is caught up in horse meat scandal

McDonald’s has released a press campaign to reassure the public that its hamburgers are 100 per cent beef.

The print advert, running in today’s newspapers, has run as part of the fast food brand’s A-Z series campaign as rival Burger King becomes embroiled in the horse meat scandal that initially hit Tesco, explained a spokesperson for McDonald’s.

Burger King has said that it has now dropped the supplier that provided it with burgers that contained horse meat, following the same being discovered in frozen beef burgers sold by supermarket chains such as Tesco, Aldi, Lidl and Iceland.

Stephen Lepitak

Hi - I'm the editor of The Drum - so give me a shout if you have any news, feature ideas, opinion insights or views or update me on then drop me a line.

All by Stephen