25 January 2013 - 1:54pm | posted by | 0 comments

McDonald's runs press ads to highlight use of 100% beef as Burger King is caught up in horse meat scandal

McDonald's runs press ads to highlight use of 100% beef as Burger King is caught up in horse meat scandalMcDonald's runs press ads to highlight use of 100% beef as Burger King

McDonald’s has released a press campaign to reassure the public that its hamburgers are 100 per cent beef.

The print advert, running in today’s newspapers, has run as part of the fast food brand’s A-Z series campaign as rival Burger King becomes embroiled in the horse meat scandal that initially hit Tesco, explained a spokesperson for McDonald’s.

Burger King has said that it has now dropped the supplier that provided it with burgers that contained horse meat, following the same being discovered in frozen beef burgers sold by supermarket chains such as Tesco, Aldi, Lidl and Iceland.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...