25 January 2013 - 1:54pm | posted by | 0 comments

McDonald's runs press ads to highlight use of 100% beef as Burger King is caught up in horse meat scandal

McDonald's runs press ads to highlight use of 100% beef as Burger King is caught up in horse meat scandalMcDonald's runs press ads to highlight use of 100% beef as Burger King

McDonald’s has released a press campaign to reassure the public that its hamburgers are 100 per cent beef.

The print advert, running in today’s newspapers, has run as part of the fast food brand’s A-Z series campaign as rival Burger King becomes embroiled in the horse meat scandal that initially hit Tesco, explained a spokesperson for McDonald’s.

Burger King has said that it has now dropped the supplier that provided it with burgers that contained horse meat, following the same being discovered in frozen beef burgers sold by supermarket chains such as Tesco, Aldi, Lidl and Iceland.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...