Dan Germain, head of creative at Innocent has begun a three month working placement at design agency Wolff Olins to offer him an agency perspective.
Germain will be the first of a number of creative directors to join the agency for a short-term, which will offer them a view of the inner workings of an agency, while Wolff Olins hopes to take creative learnings from each brand representative also.
“As someone from the client side, it’ll be very interesting to see what happens behind the velvet curtains. I know I’ll learn loads from a group of very talented people, and I hope I can pass on a few things that I’ve learned too,” Germain told The Drum.
Having completed his placement, Germain will give a talk on his experience at the agency and brand storytelling.
To hear more about Germain’s experiences, and of the other creative directors involved follow the blog postings of Wolff Ollins creative director Owen Hughes on The Drum website, the first of which is now live.
More information on the partnership and the event can be found at the website of Wolff Olins.