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Innocent Smoothies creative director Dan Germain begins three-month placement within Wolff Olins

Dan Germain, head of creative at Innocent has begun a three month working placement at design agency Wolff Olins to offer him an agency perspective.

Germain will be the first of a number of creative directors to join the agency for a short-term, which will offer them a view of the inner workings of an agency, while Wolff Olins hopes to take creative learnings from each brand representative also.

“As someone from the client side, it’ll be very interesting to see what happens behind the velvet curtains. I know I’ll learn loads from a group of very talented people, and I hope I can pass on a few things that I’ve learned too,” Germain told The Drum.

Having completed his placement, Germain will give a talk on his experience at the agency and brand storytelling.

To hear more about Germain’s experiences, and of the other creative directors involved follow the blog postings of Wolff Ollins creative director Owen Hughes on The Drum website, the first of which is now live.

More information on the partnership and the event can be found at the website of Wolff Olins.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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