Superdrug’s new beauty brand B. has this week launched its website with River.
Matt Walburn, Superdrug marketing director, said: “Having an accessible web and social media presence is key to the growth of the B. brand.
“We see our website as an invaluable tool in which to communicate with our customers, as well as being a hub of beauty advice and inspiration. Social media is equally important to us, and our Facebook and Twitter pages give the B. community the chance to interact with a brand they will come to believe in.”
Discussing River’s involvement with Superdrug, Nicola Murphy, CEO of River, said: “With the on-going success of Dare in multiple channels, the launch of Bisforbeautiful.co.uk, and the new launch of beauty blog lookatme.superdrug.com the River and Superdrug partnership is producing some outstanding content for Superdrug customers.”
“High quality editorial content is a modern and effective way to build brand awareness and drive sales and our work for Superdrug is some of our very best. We are delighted to be involved and very excited about the future.”
The brand was available in-store from 23 January.