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By Ishbel Macleod, PR and social media consultant

January 25, 2013 | 2 min read

Anne Frank’s “The Diary of a Young Girl” has launched today as an iPad and Nook app, ahead of Holocaust Memorial Day on Sunday.

Created by Viking, Penguin, digital producers Beyond The Story and the Anne Frank Fonds Basel, the diary has been transformed to include interactive, multimedia embedded content.

The app includes the six missing pages of text; audio clicks from people such as Miep Gies, one of the helpers who risked her life to aid Anne and her family in hiding; and 21 video clips from Academy Award-winning documentary-maker Jon Blair, director of Anne Frank Remembered.

Jen Porter, CEO and founder of Beyond The Story, said: “This is an exciting step forward for book apps, taking the reader experience to a completely new level of interaction that is a world removed from the simplistic text replication of the e-book market. Anne’s extraordinary experience is brought to life digitally in a way that she herself would never have conceived possible – and in a way will delight today’s most digitally-savvy consumer.”

The diary was published by Anne’s father Otto Frank 65 years ago.

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