Ad of the Day: Asics - Running Hood

This is a superb piece of advertising. A young woman slipping into a new pair of trainers for her first run is rudely passed by a mysterious hooded figure but who can it be? She's determined to find out and sets off after him or her with unstoppable determination... what will she find out?

Agency: 180 (Amsterdam)

Creative Team: Dean Maryon / Alan Moseley / Martin Terhart TV Producer: Stephanie Oakley Film Prod Co: Somesuch & Co

Director: Kim Gehrig

Producer: Lee Groombridge

Dir of Photography: Mattias Montero

Post-Prod House: MPC

Editing House: Trim

Editor: Tom Lindsay

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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