24 January 2013 - 9:14am | posted by | 0 comments

Visit Scotland promotes country with jumper-wearing Shetland ponies

Visit Scotland promotes country with jumper-wearing Shetland poniesVisit Scotland promotes country with jumper-wearing Shetland ponies
Visit Scotland promotes country with jumper-wearing Shetland ponies
Visit Scotland promotes country with jumper-wearing Shetland ponies

When you think about Scotland the first thing that comes to mind is, of course, Shetland ponies wearing button-down Fair Isle jumpers. Well, it might be now.

In order to promote the Year of Natural Scotland, Visit Scotland dressed a pair of the ponies, called Fivla and Vitamin, up in the Scottish jumpers made by Doreen Brown.

Jo Tonkinson, co-owner of Thordale Shetland Driving Centre, which provided the ponies, told the Daily Mail: “It was quite simple – we sent the ponies’ measurements to the knitter, who sent back two jumpers.

“We just had to put their two front legs in and they buttoned under the stomach.

“It was perhaps an odd request, to get the ponies in Fair Isle, and a bit silly, but they were perfectly happy. Hopefully these pictures will make people smile.”

Last week, Visit Scotland unveiled a £3.4m TV advert to promote the Year of Natural Scotland.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...