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Lucky Pants Bingo set to launch campaign with Adconnection

Lucky Pants Bingo has announced the launch of its first multi-media campaign with Adconnection. The media planning and buying agency hopes that by not just focussing on TV, the Bingo brand will be seen as different from competitors. Stephanie May, group account director and head of TV at adconnection, said: “This campaign is all about differentiating Lucky Pants Bingo in a saturated marketplace. In an industry that is closely affiliated with TV, by diversifying into other channels such as radio, Lucky Pants Bingo will be at the forefront of consumer consciousness.” Aimed at women between 25 and 44, the campaign will cover TV, PPC, radio, social media and online. Launching today, the campaign will run throughout February, with a second phase being planned towards the end of March.

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