23 January 2013 - 2:02pm | posted by | 0 comments

WPP announces Salmon takeover deal

Salmon will be independently run under WPP Salmon will be independently run under WPP

WPP has confirmed the acquisition of the entire issued share capital of Okam Limited, the holding company of the Salmon Group.

Founded in 1989, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands including the likes of Game, Halfords, Kiddicare, and Selfridges.

Under WPP Salmon will continue to operate as an independent stand-alone brand led by CEO Neil Stewart. The deal means Salmon is now in a position to partner with the rest of WPP to broaden its offer and develop business internationally.

Of the takeover Stewart commented: “Our partnership with WPP will help fuel the next stage of our evolution into a global full-service digital delivery agency. We are delighted to be able to do this whilst preserving Salmon’s independent culture and maintaining our focus on serving our clients.”

Salmon’s consolidated unaudited revenues for the year ending 31 October 2012 were £34.3 million, with gross assets at the same date of £11.3 million. The acquisition furthers WPP’s strategy of developing its services in fast-growing markets and sectors as well as strengthening it digital capabilities.

Sir Martin Sorrell, WPP CEO, added: “The application of technology to marketing continues to accelerate, not least in the retail market and success requires close collaboration between our clients’ marketing and sales organisations and their IT organisation.

“Close collaboration between Salmon and WPP's other agencies will allow WPP to bring clients a tightly-integrated solution across both marketing and technology and help both the CMO and CIO deliver customer-centric multi-channel solutions – yet another example of where CMO and CIO have to work together.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...