WPP announces Salmon takeover deal

WPP has confirmed the acquisition of the entire issued share capital of Okam Limited, the holding company of the Salmon Group.

Founded in 1989, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands including the likes of Game, Halfords, Kiddicare, and Selfridges.

Under WPP Salmon will continue to operate as an independent stand-alone brand led by CEO Neil Stewart. The deal means Salmon is now in a position to partner with the rest of WPP to broaden its offer and develop business internationally.

Of the takeover Stewart commented: “Our partnership with WPP will help fuel the next stage of our evolution into a global full-service digital delivery agency. We are delighted to be able to do this whilst preserving Salmon’s independent culture and maintaining our focus on serving our clients.”

Salmon’s consolidated unaudited revenues for the year ending 31 October 2012 were £34.3 million, with gross assets at the same date of £11.3 million. The acquisition furthers WPP’s strategy of developing its services in fast-growing markets and sectors as well as strengthening it digital capabilities.

Sir Martin Sorrell, WPP CEO, added: “The application of technology to marketing continues to accelerate, not least in the retail market and success requires close collaboration between our clients’ marketing and sales organisations and their IT organisation.

“Close collaboration between Salmon and WPP's other agencies will allow WPP to bring clients a tightly-integrated solution across both marketing and technology and help both the CMO and CIO deliver customer-centric multi-channel solutions – yet another example of where CMO and CIO have to work together.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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