23 January 2013 - 2:02pm | posted by | 0 comments

WPP announces Salmon takeover deal

Salmon will be independently run under WPP Salmon will be independently run under WPP

WPP has confirmed the acquisition of the entire issued share capital of Okam Limited, the holding company of the Salmon Group.

Founded in 1989, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands including the likes of Game, Halfords, Kiddicare, and Selfridges.

Under WPP Salmon will continue to operate as an independent stand-alone brand led by CEO Neil Stewart. The deal means Salmon is now in a position to partner with the rest of WPP to broaden its offer and develop business internationally.

Of the takeover Stewart commented: “Our partnership with WPP will help fuel the next stage of our evolution into a global full-service digital delivery agency. We are delighted to be able to do this whilst preserving Salmon’s independent culture and maintaining our focus on serving our clients.”

Salmon’s consolidated unaudited revenues for the year ending 31 October 2012 were £34.3 million, with gross assets at the same date of £11.3 million. The acquisition furthers WPP’s strategy of developing its services in fast-growing markets and sectors as well as strengthening it digital capabilities.

Sir Martin Sorrell, WPP CEO, added: “The application of technology to marketing continues to accelerate, not least in the retail market and success requires close collaboration between our clients’ marketing and sales organisations and their IT organisation.

“Close collaboration between Salmon and WPP's other agencies will allow WPP to bring clients a tightly-integrated solution across both marketing and technology and help both the CMO and CIO deliver customer-centric multi-channel solutions – yet another example of where CMO and CIO have to work together.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sterling Bank - Arsenal FC Partnership

06/05/2015
Challenge Sterling Bank needed to pull together an advert...

What's Yours is Mined

06/05/2015
Despite being one of the country’s largest economic...

MAY THE 4TH BE WITH YOU

06/05/2015
Xbox wanted to do something different to celebrate Star...

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...