23 January 2013 - 12:08pm | posted by | 0 comments

Tria Beauty unveils new brand identity, portfolio architecture and packaging designed by Pearlfisher

Tria Beauty looks to position itself as an advanced skincare brand Tria Beauty looks to position itself as an advanced skincare brand
Tria Beauty unveils new brand identity, portfolio architecture and packaging designed by Pearlfisher
Tria Beauty unveils new brand identity, portfolio architecture and packaging designed by Pearlfisher

Tria Beauty has worked with Pearlfisher to create the brand identity, portfolio architecture and packaging for its range of skincare devices and topical products.

The new identity and designs aims to promote the brand’s positioning as an advanced skincare product, combining technology and beauty.

Speaking of the rebranding efforts, vice president/general manager of North America at Tria Beauty said: “The new design wonderfully reflects Tria Beauty’s revolutionary light-based skincare, emphasising the products whilst highlighting its professional effectiveness. We are very pleased with the new design.”

The designs focus on the essence of light, creating a simple integrated identity for the brand. The continuous spectrum of colour featured on the packaging was influenced by light, with each three of the product categories represented by a section of the colour spectrum.

Jonathan Ford, founding partner and chief creative officer at Pearlfisher, discussed how the agency brought together the worlds of beauty and technology for the designs, adding: “We have brought the two worlds together by combining soft, feminine cues with precision and technology to communicate both the functional and emotional benefits of light in meeting beauty needs.

“A custom-made typography represents and reflects the two worlds; mixing soft curves with straight lines and using a neutral colour to represent technology, innovation and empowerment. A typeface that is both elegant and empathetic.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...