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Tria Beauty unveils new brand identity, portfolio architecture and packaging designed by Pearlfisher

Tria Beauty looks to position itself as an advanced skincare brand

Tria Beauty has worked with Pearlfisher to create the brand identity, portfolio architecture and packaging for its range of skincare devices and topical products.

The new identity and designs aims to promote the brand’s positioning as an advanced skincare product, combining technology and beauty.

Speaking of the rebranding efforts, vice president/general manager of North America at Tria Beauty said: “The new design wonderfully reflects Tria Beauty’s revolutionary light-based skincare, emphasising the products whilst highlighting its professional effectiveness. We are very pleased with the new design.”

The designs focus on the essence of light, creating a simple integrated identity for the brand. The continuous spectrum of colour featured on the packaging was influenced by light, with each three of the product categories represented by a section of the colour spectrum.

Jonathan Ford, founding partner and chief creative officer at Pearlfisher, discussed how the agency brought together the worlds of beauty and technology for the designs, adding: “We have brought the two worlds together by combining soft, feminine cues with precision and technology to communicate both the functional and emotional benefits of light in meeting beauty needs.

“A custom-made typography represents and reflects the two worlds; mixing soft curves with straight lines and using a neutral colour to represent technology, innovation and empowerment. A typeface that is both elegant and empathetic.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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