Stella Artois has partnered with legendary photographer Annie Leibovitz for its new campaign set to run across the Belgian beer brand's digital channels in the UK, and around the world in both digital and print.
Unveiled at the Sundance Film Festival, the collaboration celebrates ‘Timeless Beauty’ a concept which Emma Fox, Stella Artois global marketing director describes as “personal” for fans of the brand.
Fox continued: “Our fans experience the beer in its finished form, but 600 years of brewing expertise helped make this possible. So we wanted to celebrate both the beauty and the craftsmanship that go into its creation.”
Stella Artois also engaged with a mix of influential, well-trafficked bloggers who use photography as their medium. The bloggers were also asked to develop images of timeless beauty with their work displayed alongside Leibovitz’s at Sundance, one such blogger was Matthew Zorpas, The Gentleman Blogger.
Speaking of his involvement, Zorpas commented: “I am delighted to be part of Stella's Artois celebration of true and timeless beauty. With my photo I wanted to create an environment in which people are happy. A world that stands between light and shadow, between nature and human. A world in which timeless beauty reigns.”