SEAT uses augmented reality in showrooms to promote its new Leon range
SEAT recently launched an augmented reality campaign, giving visitors to its showrooms a new way to experience its latest motor offering. Using the Blippar app, users are able to point the camera from their iPhone, iPad or Android-based tablet or smartphone at ‘Blippar markers’ on the car. The augmented reality technology then gives facts, images and videos of the car’s features and improvements. For example, pointing at the blipp on the bonnet gives an image of the new SEAT badge on the front of the Leon on the user’s screen; moving to the left or right, and the user was able to learn about the Leon’s full LED headlamps. SEAT head of marketing, Chris Stevens, commented: “Given the advanced technology in the new Leon, the augmented reality experience is a perfect way for our customers to have a shared experience with our dealers in the showroom.” Jessica Butcher, co-founder and CMO at Blippar also said: “The blipps are there to educate customers as they explore the new Leon, making the experience much more interactive and memorable.” The AR experience was created for SEAT by digital marketing agency AnalogFolk within the Blippar platform.