23 January 2013 - 11:47am | posted by

Marketing Weak: Maryland Cookies' return to TV advertising crumbles under scrutiny

Compared to some of the Marketing Weak winners gone by (Truvia, we're looking at you) Maryland Cookies' first ad in three years must look like a Cannes contender. But the cookie crumbles when Maryland's mediocre effort is held up to closer scrutiny...

The high concept is: "It's Toy Story... but with mugs and biscuits." Then just strip it of a narrative arc, any wit or coherence, make it look as dreary as humanly possible, and you have your ad. The disembodied hand is a nicely revolting touch, but the lack of logic in the script grates.

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