Compared to some of the Marketing Weak winners gone by (Truvia, we're looking at you) Maryland Cookies' first ad in three years must look like a Cannes contender. But the cookie crumbles when Maryland's mediocre effort is held up to closer scrutiny...
The high concept is: "It's Toy Story... but with mugs and biscuits." Then just strip it of a narrative arc, any wit or coherence, make it look as dreary as humanly possible, and you have your ad. The disembodied hand is a nicely revolting touch, but the lack of logic in the script grates.
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I've just had to watch it without sound (in a public place), but the expressions of the characters when being "dunked" made it appear vaguely sexual.
But also, on a practical note, who puts a whole packet of biscuits on to a plate for themselves and then leaves a full packet next to it?
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A bit harsh. It's not outstanding, but it's not horrible either. Dead easy to slag off someone else's work isn't it?
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@christopherdowson, i do the plate and packet thing, but thats because I am a greedy git! I eat the packet before I touch the plate, it makes me feel a little bit better about myself. I wish I had a cup that made sexy faces when i put my biscuit in it... I don't even get that response from a woman anymore!
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Its what I would all bland.
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