Internet only area of growth for Western European ad spend
Nielsen’s quarterly Global AdView Pulse report has found that ad spend has risen 3.3 per cent year-on-year from the period of January to September. The areas of cinema and internet have seen the highest grown from the first nine months in 2012 compared to the same period in 2011, growing 9.2 per cent and 7.7 per cent respectively. It was discovered that cinema advertising is seeing a boom in Asia Pacific, where ad spend spiked 54.7 per cent. Internet advertising was the only area where there was any growth in ad spend for Western Europe, with a nine per cent increase found. Television advertising’s 4.3 per cent year-to-date rise marked an increase from 3.1 per cent for the first half of the year, with North America contributing to this with a 13.6 per cent growth. Despite the small increase, TV advertising still accounts for 61.8 per cent of ad spend. Magazines were the only media type to experience a loss (-1.3 per cent) from January to September 2012, and newspapers experienced very little change over the period, going up by 0.8 per cent.