To mark the launch of The Drum Design Awards, which takes place in April, the inaugural judging panel was invited to each select one piece of work they found most inspiring from 2012.
For the past few weeks we have published the results, which give insights into the strength of UK design. The next judge to make a selection is Sue Daun, managing creative director, The Brand Union, who has chosen LOVE's Johnnie Walker 1910 Special Edition bottle for Diageo.
The Drum Design Awards will bring design centre-stage as far as the marketing and communications industry is concerned, providing a platform to demonstrate to the world at large the contribution the design profession is making in both building brands and the UK economy as a whole.
The Drum Design Awards is now open for entry, with entries closing on 1 February.
The Johnnie Walker 1910 Commemorative Special Edition bottle by LOVE showed rules are made to be broken. Produced to mark the launch of the Johnnie Walker House in Shanghai, the design brings to life the story of Johnnie Walker’s journey from Scotland to China across seven elegant ceramic square bottles.
Each bottle features a different section of the illustration, which has been applied in China blue and white willow pattern colours. Along with other creations by the Diageo house over the last year, this got me paying attention once again to a brand and a category that seemed to have stagnated. Finally, modern thinking for the next generation.
Sue Daun, managing creative director, The Brand Union