Virgin Media has today announced the appointment of Jeff Dodds as chief marketing officer, with predecessor Nigel Gilbert moving to an ‘exciting opportunity’ at Virgin, which the business says will be announced in due course.
Jeff Dodds joined Virgin Media in March 2009, as the director of brand and marketing for the former Virgin Media Television (VMtv) channels.
Andrew Barron, Chief Operating Officer at Virgin Media, said: "Nigel has been instrumental in creating our innovative Customer Marketing Organisation, putting our customers at the heart of everything we do. Under his leadership, we've seen game changing marketing communications, bringing all the amazing benefits of Virgin Media to life with memorable, smart and funny campaigns. Nigel will continue to be a real asset to the Virgin brand and I'd like to thank him for his huge contribution to Virgin Media.
"I'm delighted Jeff is our new chief marketing officer. Jeff has delivered some of our very best campaigns and genuinely outstanding advertising. Orchestrating high profile work and sponsorships such as Virgin Media's V Festival, Britain's Got Talent and Virgin Media Shorts, Jeff has ensured we’re always front of mind and makes our customers and staff proud to be with Virgin Media. I look forward to his continued creativity and leadership."
Dodds will be the second person to hold the role of CMO at Virgin Media, with Gilbert having been appointed to the role on its creation in 2011.