21 January 2013 - 2:11pm | posted by | 0 comments

Virgin Media promotes Jeff Dodds to chief marketing officer

Virgin Media promotes Jeff Dodds to chief marketing officerVirgin Media promotes Jeff Dodds to chief marketing officer

Virgin Media has today announced the appointment of Jeff Dodds as chief marketing officer, with predecessor Nigel Gilbert moving to an ‘exciting opportunity’ at Virgin, which the business says will be announced in due course.

Jeff Dodds joined Virgin Media in March 2009, as the director of brand and marketing for the former Virgin Media Television (VMtv) channels.

Andrew Barron, Chief Operating Officer at Virgin Media, said: "Nigel has been instrumental in creating our innovative Customer Marketing Organisation, putting our customers at the heart of everything we do. Under his leadership, we've seen game changing marketing communications, bringing all the amazing benefits of Virgin Media to life with memorable, smart and funny campaigns. Nigel will continue to be a real asset to the Virgin brand and I'd like to thank him for his huge contribution to Virgin Media.

"I'm delighted Jeff is our new chief marketing officer. Jeff has delivered some of our very best campaigns and genuinely outstanding advertising. Orchestrating high profile work and sponsorships such as Virgin Media's V Festival, Britain's Got Talent and Virgin Media Shorts, Jeff has ensured we’re always front of mind and makes our customers and staff proud to be with Virgin Media. I look forward to his continued creativity and leadership."

Dodds will be the second person to hold the role of CMO at Virgin Media, with Gilbert having been appointed to the role on its creation in 2011.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...