Burton’s Biscuit Company has announced that its Maryland Cookies brand will unveil a new advertising campaign tonight during Coronation Street.
Created by VCCP, the £1.1m TV advertising campaign is set to run for four weeks and introduces new tagline “bring a little Maryland magic to your cuppa”.
Stuart Wilson, chief marketing officer, Burton’s Biscuit Company, said: “The new campaign for Maryland Cookies will bring a little magic to our TV screens this year. The strong investment behind Maryland will further cement this well-loved brand’s position as the nation’s favourite cookie, and builds on our commitment to on-going investment behind Burton’s Power Brands.”
As well as TV, media planning by UM London includes the brand using Video on Demand for the first time.
This is the brand’s first advertising activity since May 2010.