Infiniti set to unveil limited edition FX cross-over model with campaign by TMW
Car brand Infiniti is set to unveil a limited edition Black and White version of its FX cross-over model, with a campaign devised by TMW.
The integrated marketing campaign will support the launch of the 500 cars, with TMW to handle the web, mobile, digital advertising, email and social media elements of the campaign, while TBWA\Paris is handling press and outdoor.
Martin Jobin, marketing communication content manager at Infiniti Europe, said: “2013 promises to be a very exciting year for us as we continue to grow the Infiniti brand in Europe. As our presence develops, it’s essential that we maximise the reach of our campaigns to deliver a consistent and seamless message.”
Ed Howarth, business director at TMW, added: “The Infiniti FX cross-over is Infiniti’s most popular model, combining an iconic presence with impressive performance. Our focus for this campaign was to bring the model to life with a sophisticated style that is in line with the brand’s luxury credentials. The campaign has been activated through-the-line and at all touch points, with digital channels remaining at the heart of our strategy.”
The campaign will run until March 2013, with the aim of bolstering the brand’s European presence ahead of the 2013 Geneva Motor Show.
